Influencer-generated content (IGC) is a goldmine. When you secure the rights in your contract, you can stretch campaign ROI by reusing it across multiple channels.
Why Reuse Influencer Content?
Cost-Efficient: Reusing creator content is cheaper than producing custom brand content.
Authentic & Relatable: Consumers trust real voices more than polished brand ads.
Multi-Purpose: The same piece of content can power ads, emails, social posts, and more.
Where to Reuse Content
Paid Advertising
Run influencer photos or videos in Facebook, Instagram, TikTok, or YouTube ads. UGC ads often outperform brand-created ones.
Email Campaigns
Insert influencer testimonials or lifestyle shots into newsletters. Social proof drives clicks.
Website
Feature influencer videos on landing pages or product pages to show real use cases.
Events & Retail
Use influencer images in event presentations or in-store displays.
Internal Use
Add influencer content to investor decks or training materials to highlight authenticity.
Best Practices for Content Reuse
Check Rights First: Only reuse content if your agreement includes usage rights.
Credit Creators: Even when rights are secured, acknowledging creators can improve authenticity.
Reformat for Channels: Crop, resize, or subtitle content to fit platform specs.
Test Performance: Compare reused influencer content against traditional brand creative to measure ROI.
Pro Tip: Build a “content library” from every campaign. Over time, you’ll create a bank of authentic, high-performing creative assets for all marketing needs.