Plan Efficiently
When structuring campaigns, balance requests with budget. Specific criteria can limit your pool of creators.
Initiate New Campaign
Select "New Campaign" anywhere in the platform. Begin the campaign creation process to set up a new influencer marketing campaign. Access the campaign builder to define its fundamental details. The Campaign Basics section is where you will build the initial infrastructure for the campaign.
Select the correct campaign type, as that selection drives the structure of the agreement with creators.
Enter Campaign Basic Details
Establish the campaign's identity and context by inputting essential information. Provide the campaign name, brand name, and company website in the 'Campaign Basics' section to define your campaign's core information.
You will not be able to edit the Campaign Type, Campaign Goal, or the "I am promoting a..." question on the Campaign Basics page after you publish your campaign.
Campaign Setup - Messaging
Equip influencers with resources to understand your brand's aesthetic and messaging. Upload relevant documents or media in the designated upload area to guide influencers in creating content that aligns with your brand and campaign goals.
Concise Descriptions
Be clear in describing who you are and what you stand for to impress influencers. Preview your logo in the Application Builder Preview tab to ensure it appears correctly.
Campaign Setup - Collaboration
Define Collaboration Requirements
Set clear expectations for influencer participation and content submission. Specify requirements such as content pre-approval and submission timelines in the 'Collaboration Requirements' section to ensure influencers meet your campaign's operational needs. This is where you will include post types, exclusivity periods, and usage rights to guide creators.
Campaign Setup - Content
Ensure influencer-generated content aligns with your brand's vision and campaign objectives. Provide detailed instructions and inspiration for content creation.
Campaign Setup - Creator Targeting & Demographics Targeting
Specify Influencer Demographics
Target and recruit influencers who best fit your campaign's audience and engagement goals. Define precise demographic criteria, such as influencer level, custom ranges, and minimum engagement rates, to refine your search for suitable creators.
Demographics Power Sourcing
Your demographic criteria directly fuels the platform's ability to source and recruit creators from social media. Be precise to optimize results. The narrower your search criteria, the harder it will be to target creators.
Campaign Setup - Payment
Define the payment structure to reward influencers and track their performance. Configure compensation details, such as fixed rates or product provisions, and enable conversion tracking to manage influencer payments effectively.
Campaign Setup - Outreach
Customize Recruitment Email
Personalize initial outreach to potential influencers and convey your brand's message. Adjust the email content in the email configuration section to create a compelling and informative recruitment message.
Campaign Setup - Publishing
Preview & Publish Application
Review the influencer application form before it goes live to ensure it accurately represents your campaign. Access the 'Influencer Application Preview' to check the layout, content, and overall flow of the application form.