What Are Audience Insight Reports?
Audience Insight Reports are one of the most powerful tools in the platform. They provide a deep, data-driven analysis of an influencer’s audience so you can make confident, informed decisions when choosing who to work with.
Why Audience Insights Matter
Picking the right influencer is one of the hardest parts of running a campaign. Follower count alone doesn’t tell the full story—what matters most is who those followers are and how they engage. Audience Insight Reports uncover the details behind the numbers, ensuring your campaign reaches the right people and drives meaningful results.
What’s Included in an Audience Insight Report
Each report gives you a detailed breakdown of:
Engagement Metrics
Average likes, comments, and engagement rate
Why it matters: A higher engagement rate usually signals a more connected, active audience.
Past Brand Collaborations
Brands the influencer has partnered with previously
Why it matters: Seeing alignment with your industry or values can increase authenticity and trust.
Audience Demographics
Gender, age ranges, ethnicity, and geographic distribution
Why it matters: Ensures your campaign is targeting the same demographics as your ideal customer.
Audience Interests
Key topics and categories that followers care about (fitness, travel, beauty, gaming, etc.)
Why it matters: Helps you design campaign messaging that resonates with the audience’s lifestyle.
Credibility and Notable Followers
Audience credibility score and recognition of high-profile followers
Why it matters: Protects against fake followers and adds validation if respected voices follow the creator.
Chat Functionality
Ability to directly communicate with the influencer about the report and your campaign.
Why it matters: Gives you a chance to clarify fit, ask questions, and confirm enthusiasm before contracting.
How to Use Audience Insight Reports in Campaigns
During Selection: Compare applicants to ensure you’re choosing influencers whose audiences align with your campaign goals.
To Refine Targeting: Use insights to confirm if you need to adjust your demographics (age, location, engagement rate).
For Stakeholder Buy-In: Share reports with your team or clients to justify why a creator is a strong choice.
For Optimization: After a campaign, analyze which audience profiles performed best and use that data for your next activation.
Best Practices
Don’t over-rely on follower count—engagement quality and audience fit matter more.
Look for alignment between your buyer persona and the influencer’s audience. If you’re selling a product for 25–34-year-old women in urban areas, choose influencers whose insights match.
Pay attention to credibility scores. A large audience with low credibility may be less valuable than a smaller but authentic one.
Use insights to justify budget allocation—larger creators may cost more, but the right audience fit can deliver higher ROI.
Reports are available once an influencer applies to your campaign. You can access them directly from the Offer Management section when their application becomes available on the platform.