Overview
The strongest creator partnerships often come from those who are already connected to your brand. By inviting influencers you know—or those who are already customers, fans, or advocates—you can accelerate recruitment and improve campaign performance.
Generate a unique campaign application link to share with potential creator partners. Once influencers complete the application, they will appear in the Offer Management section for your review.
Broaden Your Recruitment Reach
Embed the application link on your website, include it in email campaigns, and on your social profiles to expand your recruitment efforts beyond direct invites. The best creator partners are the ones who are already customers and advocates.
Inviting Influencers
Select 'Invite Influencers' from the 'Performance' section to generate a shareable application link.
Generate platform-specific links (Instagram, TikTok, YouTube) so influencers can apply through their preferred channel.
Share links via your website, email campaigns, or direct outreach.
Once influencers apply, they appear in the 'Offer Management' section, where you can review, negotiate, and accept them into your campaign.
Share Application Links
Generate Platform-Specific Links
After initiating an influencer invitation, the 'Share Applications' modal appears. Generate distinct application links for platforms like Instagram, TikTok and/or YouTube. This provides tailored application routes for potential influencers to apply through their preferred social media channel.
Distribute Application Links
From the 'Share Applications' modal, select 'Copy Link' next to the desired platform. This copies the unique application link to your clipboard for distribution. Share this link on your website, in email campaigns, or via direct messages to invite influencers to apply.
While the platform sources and recruits creators directly from social media, you should also leverage your own network. The best creator partners are often:
Existing customers who already love your products
Brand advocates who mention you organically
Employees, ambassadors, or affiliates who know your story
Tip: Use your application link on your website, in newsletters, and across social channels. This makes it easy for inbound creators to apply, while ensuring their applications are centralized in the platform for review.
Why Existing Creator Partners Matter
Studies across the industry consistently show that creators with an authentic, pre-existing relationship to a brand outperform those recruited cold:
Trust & Authenticity: Nielsen reports that 92% of consumers trust recommendations from individuals over brand advertising. Creators who are already customers or fans deliver this authenticity naturally.
Higher Engagement: Campaigns featuring creators who genuinely use or know the product often generate 20–40% higher engagement rates compared to cold outreach.
Lower Cost of Acquisition: Recruiting inbound or known creators reduces time spent vetting, negotiating, and onboarding—shortening the path to activation.
Retention & Loyalty: These creators are more likely to accept repeat collaborations, building long-term partnerships and consistency in your influencer roster.