Common Campaign Brief Configurations and Best Practices

Keep this section to two short paragraphs maximum. Focus on why creators should be excited to work with your brand, not on every detail of your business.

Avoid overwhelming creators with information. The goal is to spark interest and create an emotional connection.

Move detailed examples of creative direction (hooks, tone, captions, etc.) to the Content Guidelines section. This pushes those instructions “below the fold,” improving initial response rates and keeping the brief digestible.

Limit brand content examples to 2–3 total pieces — this is enough to convey your style without distracting from the main message.

Include one recognizable creator partner in your examples if possible. Featuring a known partner helps creators visualize the brand fit and builds trust.

Always include at least one FTC-compliant tag such as #ad, #sponsored, or #{company}partner.

Once published, you cannot edit these tags, so double-check them before finalizing your campaign.

If you need to make a change after publishing, submit a support ticket for assistance.

Don’t restrict your campaign to a single platform unless necessary.

Opening it up to multiple channels (e.g., Instagram, TikTok, YouTube) broadens your reach and allows creators to apply where they are strongest.

Re-add the “Content Guidelines” headline at the top of this tab (in H1 size). This provides clear structure for creators as they read through the brief.

Remove repeating deliverable instructions (like “1 Instagram Reel + 3 Story Frames”) from this section since those are already listed above in your collaboration setup. This prevents confusion and redundancy.

Include 1–2 example pieces of content that clearly demonstrate what success looks like — tone, framing, setting, or message.

Avoid overly polished branded examples; instead, choose authentic content that shows what you expect creators to produce.

Use Custom Questions to collect details that help you evaluate creators more effectively.
Examples:

• “Have you worked with similar brands before?”

• “Do you prefer to film content indoors or outdoors?”

• “What type of compensation motivates you most — product, flat rate, or commission?”

Avoid limiting your targeting to a few cities unless your campaign is hyperlocal.

Broaden your reach to entire regions or nationwide (e.g., “All USA”) to expand your pool of qualified influencers.

If you do want to stay local, select surrounding counties or metropolitan areas (e.g., Los Angeles County) to include nearby influencers who might not live inside city limits.

Add 1–2 influencer handles that represent your ideal partner.

The platform will use these to find lookalike creators during recruitment, improving match quality.

Write clear, concise descriptors for your ideal creator.

• Good Example: “Female lifestyle creators, 25–35, based in the U.S., who post about clean beauty and morning routines.”

• Poor Example: “Lifestyle creators who love our brand.”

Always include a starting bid amount. This gives creators a clear understanding of budget expectations and encourages serious applicants.

Campaigns with a visible starting bid consistently receive more applicants and faster activations.

Toggle on “Provide Conversion Tracking and Commission”.

The campaign brief will automatically update to include commission expectations and instructions.

You’ll later be prompted to provide each influencer’s unique URL or code when finalizing their selection — this information will appear in their automated “clear to post” instructions.

Double-check each section for clarity, brevity, and tone — your goal is to make creators feel excited and confident about participating.

Ensure all FTC and payment details are accurate; these cannot be changed after publishing.

Preview your campaign brief to confirm it’s easy to read and visually engaging.

If you make any changes after publishing, remember:
You must republish your campaign for those changes to take effect in recruitment and contracting. Existing influencer agreements will not update retroactively.