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Day 2: Building and Launching Your First Campaign

Overview

Now that your workspace is set up, it’s time to launch your first campaign.
This guide walks you through three key steps:

  1. Using the AI Campaign Builder to generate a campaign draft.

  2. Customizing and launching your campaign manually.

  3. Finding and collaborating with the right influencers.

Review this article if you want to follow some of our common and best campaign practices when creating campaigns.

Step 1: Kick Off Your Campaign with AI

The AI Campaign Builder makes campaign creation fast and effortless.

  1. Click New Campaign → Create Campaign with AI (in the bottom right corner of the Campaign Basics setup.

  2. Enter a few details: campaign goal, product or offer, preferred social platforms, and timeline.

  3. The AI will generate a draft brief that includes objectives, target audience, deliverables, suggested hashtags, and estimated incentive ranges.

  4. Review the results and adjust tone, timeline, or budget before saving.

Related Resources

Treat the AI draft as your foundation. Even small edits—like refining your call-to-action or tightening your deliverables—can make a big difference in creator engagement.

Step 2: Create and Customize Your Campaign Manually

If you prefer to build manually or want to refine your AI draft:

  1. Go to New Campaign

  2. Add or edit the campaign setup fields:

    • Campaign Name & Objective – e.g., “Spring Drop Awareness Campaign.”

    • Deliverables – specify content types (e.g., 1 Reel + 3 Story frames).

    • Budget – allocate amounts for Influencer Incentives, Paid Media, Third-Party Costs, and Editing.

    • Timeline & Deadlines – set submission and live-post dates.

    • Brand Assets & Guidelines – upload creative references, tone, and do/don’t lists.

  3. Preview your campaign to ensure all details are clear.

  4. Click Publish to begin sourcing and recruiting for the campaign.

Related Resources

Keep your brief concise and goal-oriented. Creators are more likely to apply when they can quickly understand expectations and incentives.

Step 3: Work with Influencers

Once your campaign is live, the next step is selecting and managing creators.

  1. Visit the Offer Management tab to view applications.

  2. Filter by audience demographics, engagement rate, niche, or previous performance.

  3. Review creator profiles and select those who best match your campaign goals.

  4. Select applicants directly from the platform and track acceptances in real time.

  5. Once offers are accepted, Creators will move into the Influencers tab of the campaign where you can manage content, approvals, and payments.

Related Resources