Overview
Now that you’ve launched your first campaign, it’s time to explore the powerful features that make managing creators, campaigns, and payments seamless. These ten core tools will help you operate efficiently, maintain transparency, and drive better results across your influencer marketing efforts.
Each section below links to a deeper Knowledge Base article for hands-on guidance.
1. AI-Powered Creator Recruitment
Quickly find the perfect influencers for your brand or campaign goals using advanced AI matching. Filter by niche, audience demographics, engagement rate, and past performance. Save your favorite searches and build custom creator lists for future use.
Learn More: How to Find More Relevant Influencers
2. Inbox & Messaging
Centralize all creator communication in one place. Use the inbox to send outreach, respond to applications, and follow up on deliverables. All campaign conversations stay organized and searchable, so you can easily reference messages later.
Learn More: Using the Inbox to Communicate with Creators
3. Content Review & Approval
Maintain quality and consistency across campaigns with content-approval workflows. Creators upload their drafts directly to the platform, allowing your team to leave timestamped feedback and approve posts before they go live.
Learn More: How to Require Influencers to Submit Content for Approval Before Posting
4. Escrow & Payments
Keep finances secure and transparent. Payments are held in escrow until all deliverables are approved, ensuring trust between brands and creators. Track invoices, budgets, and payouts in one place.
Learn More: How to Manage Billing
5. Negotiation & Offer Management
Streamline the back-and-forth process of finalizing creator partnerships. You can counter offers, adjust deliverables, or modify compensation directly within the platform—without switching to email. All negotiations are logged and tied to campaign records for full visibility.
Learn More: How to Negotiate with Creators and Manage Offers
6. AI Campaign Briefing
Save time and standardize campaign setup with AI Campaign Briefing. Simply describe your campaign goals, product focus, deliverables, and budget, and the AI will draft a professional campaign brief—complete with suggested content guidelines, creator requirements, and timelines. You can edit or customize any section before publishing.
Learn More: How to Use AI Campaign Briefing to Build Campaign Briefs Faster
7. Audience Insight Reports
Access detailed audience data for each creator, including demographics, location, and engagement quality. These reports help you make data-driven decisions and ensure your campaigns reach the right audiences.
Learn More: Understanding where Audience Insights Are Most Important
8. Shared Creator Voting Links & Shortlisting
This feature generates a secure, shareable link where teammates or clients can view, vote, and leave feedback on selected creators or content. It’s a fast, transparent way to align your team on decisions before moving forward.
Learn More: How to Shortlist Creators for Ease of Selection
9. Contracts & Compliance
Automatically generate creator agreements with pre-approved terms. Manage contract versions, track signatures, and store everything securely for audit and compliance purposes.
Learn More: Why & How to Communicate with Creators Before Contracting
10. Collaboration & Team Management
Add team members to your workspace with role-based permissions. Assign campaign ownership, approve content, and control access levels to ensure smooth coordination across departments.
Learn More: Workspace Roles