Quick Campaign Setup
The platform simplifies campaign creation by doing 90% of the work. Provide basic campaign info and a promotion URL, and receive a strategy and brief in under a minute. You can easily edit or customize as needed.
Create a campaign rapidly by providing a product URL and basic campaign details. This AI-powered feature establishes a detailed campaign framework, significantly reducing initial setup time before refinement and publishing.
Campaign Basics
Enter Campaign Details
Establish your campaign's identity by providing a campaign name, your brand name, and your company website.
Select Campaign Type
Specify your campaign's primary format by choosing between "Posting," "UGC," or "Gifting" to align with your core activity.
Gifting Campaigns
In gifting campaigns, influencers DO NOT need to post content. Educate yourself on each campaign's structure and its impact on creator requirements and deliverables.
Select Campaign Goal
Define your campaign's objective by choosing a goal like Launch a New Product to guide the AI's approach. This helps tailor a strategy that fits your overall aim.
Specify Promotion Type
Identify the item or experience you are promoting to narrow the campaign's focus. It could be a physical product, an online service, or an in-store experience. The selected Promotion Type sets the appropriate language in the Campaign Builder, helping to align communication with Creators based on the product, service, or event being promoted.
Initiate AI Campaign Creation
Instruct the platform to begin generating a comprehensive campaign strategy by selecting "Create Campaign with AI" to minimize manual effort.
AI Campaign Generation
Provide Campaign URL
Supply the AI with specific product or service information by entering the URL of the item you wish to promote.
Process URL for Campaign Strategy
Allow the AI to extract and synthesize information from your provided URL. The AI processes the URL and your initial configurations to craft a detailed campaign strategy, automatically configuring settings, content guidelines, and influencer targeting to save setup time.
AI Processing Time
Allow approximately 45 seconds for the AI to process. It extracts 90% of your campaign strategy directly from the URL to save significant setup time.
Campaign Builder
Access Campaign Builder
Review and customize the AI-generated campaign strategy within the Campaign Builder, which automatically opens after AI generation.
Refine Messaging and Brand Assets
Input your brand's essential information, including your logo and social media handles, within the "Messaging" section to ensure your campaign's communication aligns with your brand identity.
Set Influencer Demographics
Define criteria such as desired engagement rate and gender in the "Demographics" section to target suitable creators.
Configure Payment Details
Specify the offer type, such as allowing influencers to provide their rate or offering products, within the "Payment" section to outline influencer compensation.
Finalize Requirements in the Application Builder to Publish Campaign
Review what the AI creator structured in the Application Builder view. Click the edit button within each section to go to the appropriate settings page for refinement. Make your campaign live and attract influencers by selecting Publish after reviewing all campaign details.
Publishing Your Campaign
When you publish a campaign in the platform, this is what Creators will see. It’s your chance to make a great first impression, so clarity and consistency are key.
Key things to keep in mind:
Be clear and concise.
Creators should immediately understand what you’re asking for. Avoid jargon or vague instructions.
Example: Instead of saying “share content about the product,” say “post one Instagram Reel unboxing the product and tagging our brand.”
Align requirements with incentives.
Make sure what you’re asking from Creators matches the reward or payment you’ve set. If the effort required feels greater than the incentive, participation will drop.
Example: If you’re offering a free product only, keep requirements simple (like one post). If you’re paying a fee, you can ask for multiple posts or additional content formats.
Double-check your Basics before publishing.
Many configurations in the Basics section cannot be changed once your campaign goes live. This includes critical details like campaign name, description, product value, and incentive structure.
Pro tip: Review your Basics side-by-side with your campaign goals. Ask yourself: If I were a Creator, would this feel worth it?