Overview
Set up your influencer marketing campaign by defining its core elements to align with your marketing objectives. Specify the campaign name, type, goal, and promotion type to establish the foundation and structure for your initiative.
The Basics Page is the foundation of your campaign. The information you set here establishes the structure of your campaign brief and guides how Creators will see and evaluate your opportunity. Think of this step as setting the stage: the stronger your setup, the smoother everything else will run.
Campaign Setup
Start New Campaign
Create your campaign to initiate the setup process and begin your influencer marketing initiative.
Enter Campaign Basics
Define the fundamental details and structure for your campaign by providing your campaign name, brand name, and company website.
Campaign Name
Keep it short, clear, and engaging.
A good name sparks curiosity and communicates what the campaign is about.
Example: Instead of “Summer Promo,” try “Sunshine Skincare Giveaway.”
Brand Name
Use your full brand name for trust and recognition.
Example: “EcoBreeze Skincare” instead of “Eco.”
Company Website
Link directly to your homepage or campaign landing page.
This helps Creators learn about your brand, products, and tone.
Duplicating an Existing Campaign
Save time by duplicating a past campaign if the structure is similar.
Once duplicated, you can edit the details to fit your new goals.
You will only be able to duplicate a campaign if you have already created and published a campaign.
Select Campaign Type
Determine how influencers will engage with your campaign by choosing a campaign type that matches your objectives. Select Posting, where influencers must create and share content; UGC (User-Generated Content), where influencers provide content without a posting requirement; or Gifting, where influencers receive products and their content is tracked without a mandatory post.
Choose the format that best matches your objective:
In-Feed Posting: Content on Creators’ feeds to maximize visibility.
Content Generation (UGC): Content you can repurpose for your own marketing.
Gifting: Creators receive product in exchange for optional posting.
Gifting: No Post Required
With Gifting campaigns, influencers are not required to post, though the platform will track any content they create.
Choose Campaign Goal
Set the strategic direction for your influencer marketing efforts by selecting a campaign goal that aligns with your overarching objective, such as increasing brand awareness or boosting online sales.
Your goal shapes strategy and influencer recruitment. Examples:
Product launch
Giveaway promotion
Brand awareness
Specify Promotion Type
Inform the system about the nature of your offering by indicating whether you are promoting a physical product, an online service or app, or an in-store experience. This sets the context for how Creators will present your brand.
Key Elements Before Publishing
Depending on your campaign type, you may also need to set:
Brand Messaging: Your story and talking points.
Collaboration Requirements: Posting frequency, hashtags, or mentions.
Content Requirements: Photos, videos, Reels, Stories, or blog posts.
Demographic Targets: Who you want to reach.
Payment/Incentives: Cash, free product, or perks.
Publishing Your Campaign
After you’ve filled out the Basics and reviewed your setup, click Publish in the Application Builder. Once published, certain details in the Basics section cannot be changed, so double-check everything aligns with your goals.
Best Practices
Keep your campaign name and description easy to understand. Creators scan quickly and skip vague campaigns.
Match your requirements with the incentive. If effort outweighs the reward, participation will drop.
Build multiple campaigns over time to test different formats and goals—this helps you learn what resonates.
No. Once published, key details in the Basics section are locked to ensure fairness and clarity for Creators.
Use the Duplicate feature to clone an existing campaign, then adjust the details before publishing.
1) Use In-Feed Posting for visibility and engagement.
2) Choose UGC if you need authentic content for your own channels.
3) Try Gifting when testing your product with new audiences or when working with smaller Creators.