Overview
Allowlisting lets brands promote creator content through paid ads while keeping it associated with the creator’s social media handle. In partnrUP, you can store creator allowlisting codes in one place so your team can access them when needed.
Before requesting codes, confirm that the creator has agreed to allowlisting rights in their contract.
Important: Purchasing allowlisting rights does not automatically provide the creator’s code. You must message the creator through the campaign chat and request it.
Select Allowlisting Rights During Campaign Setup
Set up the appropriate rights before requesting allowlisting codes from creators.
Open your campaign in the Campaign Builder.
Navigate to the Collaboration section.
Locate the content usage rights options.
Select or enable Allowlisting and configure the applicable terms according to your campaign requirements.
Review the selected rights and confirm they are reflected in the creator’s contract.
Request Allowlisting Codes From Creators
Ask creators to generate and share the appropriate code for the platform and content you want to promote.
Instagram Partnership Ad Code
Ask the creator to:
Open Instagram and navigate to the campaign Reel, post, or Story.
Tap the three dots on the content.
Select Partnership label and ads.
Turn on Get partnership ad code.
Copy the generated code and send it to you through the campaign chat.
Important: The creator must keep the partnership ad code enabled while the brand is running paid ads.
If the option is unavailable, the creator may need a Professional account and eligibility for branded content or partnership ads. See Meta's help resources.
TikTok Spark Ads Code
Ask the creator to:
Open TikTok and navigate to the campaign video.
Tap the three dots or More options.
Select Ad settings.
Accept the Advertising Content Terms of Service if prompted.
Turn on Ad authorization.
Select the authorization period. Choose 365 days unless the campaign instructions specify otherwise.
Tap Generate, then Copy Code.
Send the code through the campaign chat.
Make sure the code is generated for the exact video you want to promote. See TikTok's help resources.
YouTube Brand Partner Access Code
Ask the creator to:
Sign in to YouTube Studio.
Go to Content and select the campaign video or Short.
Under Details, click Show more.
Scroll to Brand partnerships.
Click Share access code.
Copy the generated link or code and send it through the campaign chat.
The video must be Public or Unlisted to share an access code. Once access is accepted, the brand can promote the video through Google Ads using Brand Partner Access. See YouTube's help resources.
Enter and Save Allowlisting Codes
After receiving the code from the creator, add it to the campaign in partnrUP.
Open the relevant campaign in partnrUP.
Navigate to the Influencers tab.
Locate the Allowlisting Code column.
Enter the creator's code in the corresponding field.
Double-check that the code is correct and belongs to the intended content.
Click Save to store the changes.
Once saved, the codes are centralized for your team to reference when setting up paid media.
Allowlisting allows brands to promote creator content through paid ads while keeping it associated with the creator's social media handle. partnrUP provides a central place to store the codes needed for this process.
No. Even if allowlisting rights are included in the creator's contract, you must message the creator through the campaign chat and request the relevant code.
Allowlisting enables brands to promote content through ads associated with the creator's handle. Paid usage rights govern the brand's permission to use creator content according to the agreed usage terms.
Allowlisting lets brands promote creator content while retaining the creator's identity and social presence, helping maintain an authentic connection with the audience.