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Step 2: Creator Personas

Define Target Persona(s)

Define your target audience personas to guide the platform in recommending creators who resonate with your desired demographic. Clearly defined personas enable the AI engine to identify creators whose audience aligns perfectly with your brand's ideal customers.

Select Persona Demographics

Specify key demographic characteristics such as gender and ethnicity to refine your persona definitions. Detailed demographic selections enhance the precision of creator matching, ensuring your campaigns reach the most relevant audiences.

Add New Persona Profile

Expand your audience targeting by adding new persona profiles. Creating multiple personas allows you to target diverse audience segments, broadening your campaign's reach and effectiveness.

Maximum Number of Brand Personas

Each brand workspace can add up to 5 (five) brand personas to help streamline recruitment and matching across brand products, offerings, or campaigns.