Overview
Configure campaign add-ons to tailor specific campaign behaviors, such as tracking custom calls to action, applying discount codes, or syndicating content to Amazon. Activate and set up these add-ons on the Basics Page to control how your campaigns operate and measure results.
Add-On Configuration
Activate Custom CTA Tracking
Activate the Custom CTA Tracking add-on to enable tracking of custom calls to action for internal reporting. This allows you to generate UTM-tagged links to monitor campaign performance. Use Google's Campaign URL Builder to create your UTM-tagged link for accurate tracking.
Set Custom CTA Link Type
Define how influencers share tracking links with their audience by selecting the link type after activating Custom CTA Tracking. Choose to provide a unique tracking link for each influencer or a single shared link for all. If you select 'One shared link for all influencers', enter the specific URL that all influencers will use for consistent tracking.
Configure Discount Codes
Activate the Discount Codes / Promotions add-on to offer discounts or promotions as part of your campaign. Set up customer discounts as a fixed amount or a percentage. Specify the discount value and whether it is a dollar amount or a percentage to configure your promotion.
Set Discount Code Application
Specify how influencers provide discount codes to their followers by selecting the application method within the Discount Codes / Promotions section. Choose if the discount is automatically applied via a link, if each influencer receives a unique code, or if all influencers share one common code. If you select 'One shared code for all influencers', enter the specific discount code that all creators will share with their audience.
Affiliate and Retailer Setup
Set Up Affiliate Commissions
Integrate your existing affiliate program and manage creator commissions by accessing the Affiliate Commissions section. Connect to an affiliate network and define the scope of promotion. Select the 'Promotion scope' to specify whether creators will promote the entire brand, a product page with multiple products, or specific product URLs. Add relevant product URLs if promoting specific products to ensure creators receive tracking links and payouts through your connected network.
Affiliate Setup Location
Remember, the initial setup for Affiliate Commissions is done in your main Settings, not directly here.
Select Retailer for Marketing
Drive traffic to specific retail product pages and enable advanced reporting for those retailers using the Retail / Shopper Marketing section. Choose from a list of supported retailers to integrate your campaign with their platforms. Select a retailer from the dropdown menu to connect your campaign with popular retailers.
Add Retailer Product Pages
Specify the exact product pages on selected retailers that creators should promote by adding the relevant URLs in the Retail / Shopper Marketing section. Add multiple retailers and their corresponding product page URLs to manage diverse campaign objectives. After selecting a retailer, enter the specific product page URLs that creators will drive traffic to, and add multiple pages as needed.
Amazon Syndication
Activate Amazon Syndication
Automatically share approved content to Amazon product pages by activating the Amazon Syndication feature. This enables the functionality that adds creator videos to the Related Videos section on your Amazon product pages, enhancing your product listings.
Enter Amazon Brand Store URL
Link your Amazon Syndication to your specific brand presence on Amazon by entering your Amazon Brand Store URL. This directs the syndicated content to your Amazon Brand Store. After activating Amazon Syndication, input your Brand Store URL into the designated field to ensure content is correctly associated with your brand on Amazon.
Enable Automatic Content Syndication
Streamline the process of publishing approved creator content to Amazon by enabling automatic content syndication. This automatically syndicates all approved creator videos to your Amazon product pages without manual intervention. Within the Amazon Syndication section, check the box to 'Syndicate all approved' content to automatically publish videos to the Related Videos section on your Amazon product pages.