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You are here: Campaign Set Up

Choose Campaign or Affiliate Program

Overview

There are two options for working with creators. On a Campaign-Basis or through an always-on Affiliate program.

Click Start New Campaign

From the left navigation bar click the "+ New Campaign" button.

Choose between a Campaign or an Affiliate Program

Initiate a Campaign

Create a new Campaign to use our Campaign Builder to work with creators in the way that best fits your goals and program design:

  • Campaign Type: Posting, UGC, or Gifting

  • Goal: Drive Awareness, Generate UGC, Drive Affiliate Sales, Retailer/Shopper marketing, long-term ambassador program, or launch a new product

  • Compensation: Flat Rate, Negotiable, or In-KindSet Budget

  • Set Budget and Creator Targets

  • Provide Product(s) or Experience(s)

  • Define Deliverables and Usage Rights

  • Set Creator Personas and Target Recruitment criteria

  • Select Add-ons: Custom CTA Tracking, Discount Codes, Affiliate Commissions, Amazon Syndication, and more

Initiate Affiliate Program Creation

Create a new Affiliate program to work with creators only on a manual invite, always-on, commission only program. This action opens the Affiliate Fast Pass, a simplified, one-page setup for affiliate programs.