Define Your Creator Audience
Establish the criteria for identifying and targeting creators to ensure they align with your campaign goals. Define specific characteristics, audience demographics, content sensitivities, and custom questions to find the most suitable partners.
Set Creator Recruitment Settings
Select Recruitment Options
Network + New Recruitment: Promote your campaign within our internal network and externally via the platform's AI recruitment
Network Only: Promote your campaign only within our internal network
New Recruitment: Promote your campaign only via the platform's AI recruitment
Manual Invite: Your campaign will not be promoted via the platform. You can manually invite creators.
Manual Only Sourcing
When 'Manual Only' is selected for creator sourcing, the platform does not recruit creators. You are responsible for driving creators to your campaign application page.
Set Creator Audience Size and Content Focus
Select Creator Tier
Filter creators by follower count using predefined tiers like Nano, Micro, or Macro to match your desired audience size.
Set Custom Ranges to select the exact range.
The maximum creator follower range will be limited based on the starting bid, fixed rate, or value of the product.
Set Custom Follower Range
Specify a unique minimum and maximum follower count for creators by selecting 'Custom Range' and entering your desired values. This ensures precise audience size targeting when predefined tiers do not meet your needs.
Enter Discovery Keywords
Identify creators whose content aligns with your campaign themes by entering comma-separated keywords and hashtags. This helps find creators who frequently use relevant topics and hashtags.
Target Specific Creators and Exclude Unsuitable Ones
Input Ideal Creator Handles
Target specific creators or find similar ones by entering their social media handles, separated by commas. The platform will reach out to these influencers and generate a list of look-alike creators for broader outreach.
Specify Excluded Creators
Prevent the platform from contacting creators you do not wish to work with. Provide a list of individuals you are already collaborating with or wish to exclude to ensure unsuitable creators are not included in outreach efforts.
Define Content Sensitivities
Ensure your campaign content avoids sensitive topics by entering comma-separated words or topics. This allows you to specify themes that creators should not associate with your campaign, maintaining brand alignment.
Refine Creator Demographics and Geography
Select Targeting Persona
Quickly apply predefined demographic and geographic criteria by choosing a saved persona. Alternatively, select 'Manual' to enter your specific criteria for precise targeting.
Define Creator Vertical
Set Campaign Geography
Target creators based on their physical location to ensure relevance to your regional audience. Enter specific locations such as country, state, city, or zip code to narrow your search.
Find creators specializing in industries or content niches relevant to your product or service. Select the appropriate vertical or niche to target influencers whose content aligns with a specific market segment.
Set Age Range
Target creators whose audience falls within a specific age demographic. Select the desired age range to ensure creators align with your target audience's age bracket.
Select Gender
Target creators based on gender identity to align with your campaign's demographic focus. Choose the desired gender to refine your creator search to specific identities.
Select Ethnicity
Target creators from specific ethnic backgrounds to ensure cultural relevance and representation. Select desired ethnicities to include or exclude creators based on their background.
Gather Specific Creator Information with Custom Questions
Create Custom Question
Gather specific, tailored information from potential creators during the application process. Input your question and select the question type, such as 'Select Option', to design unique questions for collecting details not covered by standard fields.
Add Question Options
Provide structured response choices for custom questions to ensure consistent and easily analyzable data collection. Add individual options after creating a 'Select Option' type question to define predefined answers for creators.