Overview
Establish your campaign's foundation by defining its name, content type, and primary objective. Then, configure activation details, including creator compensation, the number of creators you wish to engage, and the total campaign budget.
Campaign Basics
Enter Campaign Name
Assign a unique name to your campaign for clear external communication throughout its lifecycle.
Enter Internal Tracking Name
This will be the internal name that is used to organize and manage the campaign.
Select Content Type
Specify the primary output for your campaign by choosing between creators posting content, generating user-generated content (UGC), or gifting products. Select the content type that best aligns with your campaign objectives.
Choose Campaign Type
Determine if your marketing effort is a standalone initiative or part of a larger program. Select "Single Campaign" for one-off promotions or choose "Always On" for ongoing programs to manage its lifecycle effectively.
Set Campaign Goal
Articulate the main objective of your campaign by selecting the primary goal that represents your strategic intent. This selection helps tailor subsequent settings and performance tracking.
Activation Details
Set Creator Compensation
Define the payment structure for creators to establish clear financial terms. Specify the compensation method and, if applicable, the fixed or starting rate per creator.
No Cash for Gifting
If you select 'Gifting' as the content type, creators receive products, not cash payments.
Define Target Creator Count
Set the desired number of creators you aim to recruit for the campaign to estimate overall reach and inform budget allocation.
Set Total Campaign Budget
Establish the maximum financial resources available for all campaign expenses to manage expenditures and track financial performance.
Specify Display Currency
Choose an additional currency for displaying campaign costs and payments to view financial figures in your preferred currency. This provides real-time conversions based on daily refreshed exchange rates.
Product and Fulfillment
Add Campaign Products
Integrate the specific products influencers will promote by importing them from a connected Shopify store or manually adding product details.
Configure Product Selection
Define the number of product options available to each influencer to control how creators choose products for promotion and manage inventory.
Set Product Delivery Method
Determine how physical products will be shipped or delivered to participating influencers to arrange the logistics of getting products to creators.