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Comparing Campaign Types

Posting

UGC

Gifting

Creators are Required to Post on their Socials

✅

❌

❌

Content Pre-Approval Supported (can be turned off)

✅

✅

❌

Shopify Product Fulfillment Supported

✅

✅

✅

Manual Product Fulfillment Supported

✅

✅

✅

Creator Purchases Product & Reimbursed Option Supported (i.e. for in-store programs)

✅

✅

❌

Cash Compensation Required

No, but recruitment is limited by the product + cash compensation value

In-Kind/Gifting campaigns only available at the Growth Tier.

No, but recruitment is limited by the product + cash compensation value

In-Kind/Gifting campaigns only available at the Growth Tier.

❌

Affiliate Add-on Compensation Supported

✅

❌

✅

Usage Rights Supported (can be turned off)

✅

✅

❌