Overview
Our platform recruits creators within follower ranges appropriate for your campaign's compensation. This ensures AI recruitment targets creators who will be excited to collaborate, and it also values their time and contribution. Aligning compensation with follower range prevents outreach to creators expecting higher rates, which can damage brand reputation.
Identifying the Error
Begin building your campaign to define its core parameters. Set initial targeting considerations to establish a foundation that aligns with your marketing goals and budget, particularly the follower range appropriate for your compensation rate.
If your inputs do not meet industry benchmarks, you will receive an error when trying to lauch your camapign.
To resolve this error, you must either decrease your maximum follower range or increase your Flat Rate or Starting Bid.
Decrease Follower Maximum
Establish the precise follower range for your campaign to attract creators whose audience size is appropriate for your budget. A realistic follower range based on your compensation rate helps avoid brand reputation concerns by preventing outreach to creators expecting a significantly higher rate. To maintain your current rate, decrease the follower range to match your compensation.
Rate & Range Match
Your follower range must align with your compensation rate to publish and avoid creator dissatisfaction.
Increase Compensation
To target larger creators, increase your compensation rate. For Fixed Rate campaigns, increase the Fixed Rate. For Negotiable campaigns, increase the Starting Bid.
Email Thresholds
Below are the thresholds we use for emailing creators.
Please note these are the minimum rates necessary to email creators in these ranges, and industry benchmarks for rates by creator tier are higher than these minimums. Negotiation is expected at higher creator tiers. To see our rate benchmarks, see How to Estimate Results of a Creator Campaign
For a Minimum Starting Bid of... | We will email creators with up to... |
|---|---|
$25 | 20,000 Followers |
$75 | 60,000 Followers |
$125 | 100,000 Followers |
$250 | 200,000 Followers |
$500 | 250,000 Followers |
$1,000 | 500,000 Followers |
$1,500 | 750,000 Followers |
$2,000 | 1,000,000 Followers |