Overview
Centralize allowlist and spark codes for team access to approved creator content. First, check to make sure the creator confirmed allowlisting rights via the creators' contract. To see how to set this up in the campaign builder, see Filling Out the Collaboration Section.
Copy and paste these codes, then save them to make this information available to other teams.
Request Allowlisting Codes From Creators Via Chat
Here is example copy you can send to a creator to request their Instagram Partnership Ad Code.
How to get your Instagram Partnership Ad Code
Open Instagram and go to the Reel, Post, or Story created for the campaign.
Tap the three dots (•••) on the content.
Select Partnership label and ads.
Turn on Get partnership ad code.
Instagram will generate a unique code.
Tap Copy and send the full code back to us.
Important: Please keep the partnership ad code enabled while the brand is running paid media against the content.
If you do not see the Partnership Ad option, make sure your Instagram account is set up as a Professional account and is eligible for branded content/partnership ads. [More help from Meta.]
TikTok
Here is example copy you can send to a creator to request their TikTok Spark Ads Code.
How to get your TikTok Spark Ads Code
Open TikTok and go to the video created for the campaign.
Tap the three dots / More options on the video.
Select Ad settings.
If prompted, accept the Advertising Content Terms of Service.
Turn on Ad authorization.
Select the authorization period. Please choose 365 days unless your campaign instructions specify otherwise.
Tap Generate to create the video authorization code.
Tap Copy Code.
Send the full code back to us.
Please make sure you generate the code for the exact video being used in the campaign. [More help from TikTok.]
YouTube
Here is example copy you can send to a creator to request their YouTube Brand Partner Access Code.
How to get your YouTube Brand Partner Access Code
Sign in to YouTube Studio.
Go to Content and select the YouTube video or Short created for the campaign.
Under Details, click Show more.
Scroll to Brand partnerships.
Click Share access code.
YouTube will generate a unique link/code for that specific video.
Copy the link and send it back to us.
Important: The video must be set to Public or Unlisted to share an access code.
Once we accept the link, it gives the brand Brand Partner Access so the video can be promoted through Google Ads. [More help from Youtube.]
Manage Creator Allowlist Codes
Input Allowlist Codes
To track and use approved creator content, input the allowlist or spark codes for each creator. This action centralizes the codes, making them available for other teams to access and utilize the content. Navigate to the 'Influencers' tab and locate the 'Allowlisting Code' column. Enter the specific code for each creator into the corresponding field.
Ensure Accurate Content Access
These codes grant other teams access to approved content. Accuracy is essential to prevent disruption to their workflows.
Save Allowlist Changes
After entering or updating allowlist codes, save your changes to record them permanently. This action makes the updated codes immediately available for your team to reference and use. Once all codes are entered in the 'Allowlisting Code' column, select 'Save' to apply your updates.
Click on the 'Influencers' tab in the partnrUP platform.
Find the column labeled 'Allowlisting Code'.
Enter the spark or allowlist code for each creator in the designated field.
Double-check the codes for accuracy to ensure correct content access for teams.
Press the 'Save' button to update and store the changes.
Allowlisting in partnrUP refers to centralizing spark or allowlist codes for creators. This makes approved content accessible to your team for running media under the creator handle
Allowlisting lets you feature creator content under your brand's handle, keeping it linked to the creator. Paid usage rights give your brand the freedom to use the content on any channel, disconnected from the creator.
Allowlisting allows brands to associate with influencer content under the creator handle, maintaining authenticity while still promoting the brand's product to desired audiences. It’s ideal for leveraging creator-driven campaigns and done closely tied to when the original content is published.