Overview
The YouTube Creator Partnership integration gives brands access to official YouTube creator data to improve creator discovery, vetting, and campaign performance measurement.
With Creator Partnership Syncing enabled, brands can discover and evaluate YouTube creators using verified data, access Advanced Insights for booked creators, and automatically receive performance data from sponsored videos.
Set Up Your YouTube Integration
Enable Creator Partnership Syncing
To access Advanced Insights and improve creator vetting and performance measurement, enable Creator Partnership Syncing. Enabling this feature allows partnrUP to share creator partnership details with YouTube, providing access to additional creator data.
Activate the Creator Partnership Syncing toggle to enable the feature.
Unlock Private Insights
Enabling Creator Partnership Syncing provides access to YouTube-only data, including audience demographics and watch time for your booked creators.
Link Your YouTube Channel
To complete the integration, you need to connect your brand's YouTube channel.
Navigate to your YouTube integration settings.
Enter your YouTube channel handle.
Click Save to link your account.
Connecting your YouTube channel allows partnrUP to share partnership details with YouTube and enables access to Advanced Insights for your campaigns. You can change or remove the connected YouTube channel from the same settings area.
Configure Campaign Video Count
When setting up a YouTube campaign, specify the number of full-length videos and YouTube Shorts each influencer is expected to create.
You can configure the deliverables using the available input fields:
Videos: Enter the required number of full-length YouTube videos.
Shorts: Enter the required number of YouTube Shorts.
You can also enable or disable Creator Partnership Syncing for the individual campaign. This helps establish clear content expectations and determines whether Creator Partnership Syncing is enabled for that campaign.
Confirm Data Syncing and Creator Approval
When publishing a YouTube campaign with Creator Partnership Syncing enabled, review the data-sharing explanation provided during campaign setup.
This explains how the integration shares creator partnership details with YouTube to provide additional creator data and campaign insights.
Important: Creators must approve data sharing through YouTube Studio before brands can access Advanced Insights, including audience demographics and watch time.
Without creator approval, these additional insights may not be available.
Discover and Vet YouTube Creators
Brands can discover and pitch more YouTube creators who are open to brand partnerships.
YouTube provides creator data to help brands evaluate creators, including engagement, average views, audience location, and content topics.
Access Advanced Insights For Booked Creators
Once a creator is booked, brands can access additional YouTube data through Advanced Insights, including:
Audience Demographics
Watch Time for sponsored videos.
Note: Creators must approve data sharing through YouTube Studio for these insights to be available.
View YouTube Reporting In Deal Reporting
YouTube reporting is available under the Influencers tab in Deal Reporting when Creator Partnership Syncing is enabled.
Important: The Influencers tab displays YouTube reporting and Advanced Insights, while Offer Management displays Channel Insights. If syncing is disabled for a campaign, additional YouTube reporting and Advanced Insights won't be available.
It is an integration that allows partnrUP to share creator partnership details with YouTube and access additional creator data, including Advanced Insights for booked creators.
Yes. Enter your YouTube channel handle in the integration settings and click Save to connect your account.
Yes. Creators must approve data sharing through YouTube Studio for brands to access Advanced Insights, such as audience demographics and watch time.
Brands can access engagement, average views, audience location, and content topics when evaluating creators. For booked creators, Advanced Insights can include audience demographics and watch time.
Yes. You can disable Creator Partnership Syncing through your account Settings or for an individual campaign.
YouTube Creator Partnership Syncing reporting is available under the Influencers tab in Deal Reporting. Offer Management displays Channel Insights instead.
No. Creators connect their videos using a campaign code, and performance results automatically sync back to partnrUP.