Overview
Amazon Syndication allows brands to distribute creator-generated video content to eligible Amazon product detail pages. This helps shoppers discover authentic product content while browsing Amazon and supports product awareness and engagement.
How Amazon Syndication Works
Creator-generated videos can be published on relevant Amazon product detail pages, allowing shoppers to view additional product information and see products in use.
Content must meet Amazon’s requirements and pass its review process before it can be published.
Important: Content availability on Amazon depends on Amazon’s review and publishing requirements.
Adding Content for Syndication
Brands can prepare content for syndication directly from the Content tab of the relevant campaign in the partnrUP Dashboard.
To prepare content for syndication:
Open the relevant campaign and navigate to the Content tab.
Select the post or content you want to syndicate.
Select Set Syndication.
Enter the Syndication Name and Product Link.
Once both fields are completed, the content is ready for syndication.
Note: Adding the Syndication Name and Product Link prepares the content for syndication. Publication on Amazon remains subject to the applicable publishing process and requirements.
Benefits of Amazon Syndication
Enhanced product discovery: Help shoppers discover creator-generated videos while browsing product pages.
Authentic product content: Showcase products through creator perspectives, demonstrations, and real-world use.
Increased engagement: Provide shoppers with additional visual information to support their purchasing decisions.
Richer product experience: Supplement existing product information with engaging video content.
No. Syndication can help improve product discovery and provide shoppers with additional product information, but increased engagement or sales are not guaranteed.
Yes. The partnrUP team manages performance tracking and shares available reporting data with brands.