Understanding Set Syndication and Allowlisting

Overview

partnrUP for Brands offers two primary content distribution methods: Set Syndication for Amazon product pages and Allowlisting for paid social media advertising. Choose Set Syndication to increase product visibility on Amazon or Allowlisting to promote creator content through social ads.

Content Distribution

Syndicate Content to Amazon

To make creator content visible on Amazon product pages, use Set Syndication. This places product-related content where shoppers browse, enhancing product discovery. Apply Set Syndication to ensure your content appears on relevant Amazon product detail pages.

Allowlist Content for Social Ads

To use creator content for paid advertising, use Allowlisting. This enables your brand to promote creator content as an ad on applicable social platforms. Grant Allowlisting permissions to run paid social ads using creator content and extend its reach.

Choose Your Distribution Method

Select the content distribution method that matches your objective. Use Set Syndication to display creator content on Amazon product pages. Use Allowlisting to promote creator content through paid social ads. Each feature serves a distinct goal.

• What is an Allowlisting code?

  An Allowlisting code or authorization allows a brand to use eligible creator content for paid advertising, subject to the platform’s permissions and requirements.

• Do I need Allowlisting to use Set Syndication?

  No. They serve different purposes and have separate workflows.