partnrUP uses an escrow-based payment process to manage creator compensation for paid campaigns. Brands fund their escrow balance, configure campaign payment and product options, select creators, and creators complete the required campaign activities before payment is processed.
Payment Process Overview
The creator payment process follows these steps:
1. Fund Your Escrow Balance
Add sufficient funds to your escrow balance before selecting creators for a paid campaign.
You can manage your escrow balance from Payments in the left navigation menu. The Escrow Payment Management page shows your current balance, pending expenses, and the amount available for new campaigns.
Important: You must have sufficient escrow funds before selecting creators. Funds are reserved when creators are selected, not when the campaign is launched.
2. Set Up Creator Payments and Product Fulfillment
Configure the campaign's payment and product fulfillment options in the Campaign Builder.
Depending on the campaign, brands can choose how creators receive or purchase the required product.
Available product fulfillment options include:
Ship the product to creators
Creators purchase the product themselves and are reimbursed
Creators purchase the product and are compensated as part of their agreed payment
Provide the product at an in-person location
Provide a promo code for the product
Provide a gift card for the product
3. Select Creators
Once sufficient funds are available, select creators for the campaign.
The agreed creator compensation is reserved from the available escrow balance when the creator is selected.
4. Creators Complete Campaign Requirements
Creators must complete all required campaign requirements and deliverables outlined in the campaign.
This may include submitting content, completing product-related requirements, or completing other campaign-specific requirements.
Important: Creator payments cannot be split into multiple milestones or paid partially upfront. Payment is processed according to the campaign's payment terms after the required campaign requirements have been completed.
5. Complete the Review Period
After the creator completes the required campaign requirements, the applicable 7-day review period begins.
During this period, the campaign can be reviewed and any applicable disputes can be addressed.
6. Process Creator Payment
After the applicable 7-day review period is completed, payment is processed from the escrow funds according to the campaign's payment terms.
7. Creator Payment
Creator payments are subject to 30-day Net terms. Once the applicable review period has been completed and payment has been processed, the creator is paid according to the applicable payment terms.
Loading Escrow
To add funds to your escrow balance:
Go to Payments from the left navigation menu.
Enter the amount you want to add in the Add Funds field.
Click Add Funds.
Select your preferred payment method, such as Card, Google Pay, Apple Pay, or US bank account.
Click Pay to complete the transaction.
Once the transaction is completed, the funds are added to your available escrow balance and can be used to reserve creator payments.
Product Reimbursement
Brands can configure campaigns so creators purchase the required product themselves and receive reimbursement.
To enable product reimbursement, go to:
Campaign Builder → Payment → Product → Influencers will purchase the product themselves and be reimbursed
Creators can upload their product receipt through the Contract Tracker in their Creator Opportunity account.
Approved product reimbursement is paid together with the creator's cash compensation after the campaign requirements have been completed.
Important: Product reimbursement is not an upfront payment option and cannot be paid separately before campaign completion.
No. partnrUP does not currently support partial or milestone-based monetary payments.
Example: 50% upfront + 50% after completion
Creator compensation is paid according to the campaign's payment terms after the campaign requirements have been completed.
No. Product reimbursement cannot be paid separately or upfront before the campaign requirements are completed.
Creators can submit their product receipt before their content goes live, but approved reimbursement is paid together with the creator's cash compensation after the campaign requirements are completed.
After the creator completes the required campaign requirements, the applicable 7-day review period begins. Once the review period is completed, payment is processed according to the campaign's payment terms.
Creator payments are subject to 30-day Net terms.
Your escrow balance should be funded before selecting creators for a paid campaign.
Funds are reserved when creators are selected, so make sure sufficient funds are available before making creator selections.